For many smaller office technology dealerships, growth is often achieved by focusing on a particular vertical niche. That was the case with Kraft Business Systems, based in Grand Rapids, Michigan. A focus on health care ultimately helped Kraft grow from a $400,000 dealership when it was acquired by Jeff Cousins in 1994 to almost an $11-million dealership today. However, there is a surprising...
This article was written by Brent Hoskins, Executive Director of the Business Technology Association. He is the editor of Office Technology magazine. He can be reached at email@example.com or (816) 303-4040.
Lily, shown below with Kraft’s Brandon Cousins and Katelyn Mason, will enter the Fall semester as a senior at Aquinas College studying International Business and German. She is the recipient of our Sales Scholarship.
Kraft is sponsoring the VIP tent for the series, and we want to thank Tim Dust and his wife Sandy from F.P. Horak for joining us in kicking off the summer. Kane Brown and Chris Young put on a great show!